Directions Group is a marketing and home services company built around the idea that "Growth Starts with a Direction." The brand was developed by deconstructing and redefining the concept of direction, catering to both external clients and the internal team. Generative AI was used to create dynamic 3D social media assets, reinforcing the brand’s forward-thinking approach. An extensive brand guideline and website design were crafted to drive future client acquisition and growth.A large array of social media templates were created for use across Directions Group marketing.